Media InSite Ltd. (“Media InSite”) has been in business since 2011, creating new and innovative ways to monitor, measure, and analyse media content across the Caribbean. We track advertising placements and news reporting in 16 countries, covering a mix of radio, television, print, and on-line channels.
To track media mentions for Marketing and Communications professionals, we developed a proprietary system, PressPlus™, for searching across thousands of hours of radio and television programming every day to accurately discover mentions of brands, organizations, and news makers.
To serve Advertisers, Agencies, and Media Houses, we record and database every occurrence of all broadcast spots and newspaper display ads, providing a platform for competitor intelligence and ad insertion verification.
Our proprietary system for searching broadcast programming in addition to our digital fingerprinting system for automatically tracking advertisements across traditional media is unique to the Caribbean region and gives us our competitive edge regionally.